Content Marketing Creation and Strategy

Code: DIGM440
Apply this course towards: Digital Marketing

Course description

This course delves deeply into the world of content marketing, focusing on the creation and strategic deployment of content to achieve business objectives. Participants will explore the principles and practices essential for creating, distributing, and managing digital content that effectively attracts and engages target audiences. Key topics include audience analysis, content planning, creation, distribution, and performance measurement. Learners will gain insights into various channels and platforms for content dissemination, such as social media, email marketing, and content strategies to enhance search engine optimization (SEO). The course also emphasizes content performance measurement and accessibility compliance, and how to utilize analytics tools to track engagement, measure success, and refine content strategies. Ethical considerations and best practices in content marketing including the use of artificial intelligence (AI) will be thoroughly addressed, ensuring students understand the importance of authenticity, transparency, and compliance with regulations. Through a blend of theoretical knowledge and practical application, participants will develop the skills necessary to craft compelling content and execute effective content marketing strategies.

Learning objectives

  • Analyze the needs of target audiences through data-driven audience analysis to inform content creation and distribution strategies.
  • Create engaging and optimized digital content across multiple platforms, including social media, email, and websites, to effectively drive audience engagement and meet business objectives.
  • Evaluate the effectiveness of content marketing campaigns using analytics tools to measure performance, identify trends, and refine strategies for better audience reach and engagement.
  • Design content marketing strategies that align with SEO best practices, ensuring content is discoverable and optimized for search engines.
  • Apply ethical principles and compliance guidelines in content creation and distribution, including considerations for artificial intelligence use, transparency, and legal regulations.

Registration details

Select your offering:

You have already registered for this course.

View My account

This item is already in your shop cart.

View shop cart
Loading section fee(s)...

You're already on the waiting list for this item.

Sorry, this section is full.

FEES
Fee Tax Subtotal
{{ ::(fee.price | currency) }} {{ ::(fee.tax | currency) }} {{ ::(fee.total | currency) }}
{{ ::(child.price | currency) }} {{ ::(child.tax | currency) }} {{ ::(child.total | currency) }}
    Total {{ fee.totalFees | currency }}

Add to Shop Cart Loading

Note: You will be asked to sign in or create an account to register and pay for this course.

Having trouble registering online? Register by phone: 250-472-4747

Online registration temporarily unavailable

Sorry, this course is not available for registration at this time.

This course is in progress. Please contact us for more details.

Online registration is closed for this course. You may still be able to register by phone. Call 250-472-4747 to find out.

This course is on your wish list. You will be notified when this course becomes available.

Want to receive notification when this course becomes available?

{{ loggedIn ? 'Add to wish list' : 'Sign in/create a new account to add to wish list' }}

Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).