The long-term success of a business lies in its marketing strategy. Developing smart advertising and digital marketing strategies is what increases customer engagement and directs them to your services, offers or products. Understanding your brand, audience, and making valuable professional connections will guide you on the road to organizational or business success. Taking a digital marketing course can boost your experience in the right direction, while keeping up with social media trends can also ensure your content stays relevant. In these marketing courses and programs, you’ll learn how to create marketing and communication plans to reach your target audience so your organization stands out from the competition.
Marketing programs
The Diploma in Digital Marketing is designed for digital marketing professionals who want to gain a variety of in-demand skills to lead digital marketing projects and promotional campaigns. You will also gain the expertise to effectively develop or analyze advertising, sales and communication, digital marketing planning, search engine optimization (SEO), social media marketing, content creation, and more.
In our Marketing Communication micro-credential program, you will learn the building blocks of what constitutes good marketing, messaging, and you will develop strong communication and decision-making skills.
Marketing courses
Take the Marketing course to gain a solid foundation and to learn more about business growth, or take the Social Media Marketing course to get a deeper understanding on how digital technologies can help your marketing efforts. If you’re looking to apply marketing knowledge to an global market, we also offer International Marketing.
Most marketing courses under this topic can be taken individually or as part of a program.
Business Administration – Certificate
The Certificate in Business Administration (CBA) is a flexible 13-week program designed to fit the needs of mid-career professionals, full-time employees and people looking for professional development. Learn about business administration, marketing, technology and more.
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Business Administration – Diploma
The Diploma in Business Administration (DBA) is a comprehensive business administration program designed to give you the practical knowledge and skills required for professional success. You'll learn business administration, business writing, management computing, financial accounting, marketing, small business management, international business and more.
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Business Communication
Effective communication skills can help you go places. This versatile business program provides practical information and easily applied strategies to help you become a confident communicator in any industry.
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Data Analytics for Management Science
This diploma uniquely integrates hands-on experience with real business datasets, ethical considerations in data analysis, and strategic management principles, all while providing a clear pathway to career opportunities and a network of industry connections.
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Digital Marketing
This program equips learners with in-demand skills to plan, execute and analyze digital marketing strategies across SEO, social media, online advertising and content marketing. Graduates gain expertise in integrating digital and traditional marketing for impactful campaigns.
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Marketing Communication
The Micro-certificate in Marketing Communication introduces learners to marketing theory and practices, communication planning and social media communications.
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