Program description
The Micro-certificate in Skill Building for Public Relations is designed for new practitioners who want to boost their confidence, credibility and skills in the field of public relations. You will explore the fundamentals of public relations, such as communication planning, writing, social media, media relations, and the value of leadership skills in the public relations industry. This course will include hands-on activities, practical tools and templates, and real-world examples. Upon completion, you will possess job-ready skills and a deeper understanding of your career path within the public relations profession.
Program highlights

This program is delivered online, allowing you to work independently within deadlines set by your instructor. With this format, you don't have to worry about travel or scheduling conflicts while you study. You can work at your own pace, on your own schedule and maintain a balanced lifestyle.

The University of Victoria is one of Canada's leading universities, recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program you will receive a micro-certificate.

This program is designed to provide you with the knowledge and tools necessary to achieve your professional goals in just 12 weeks.

This program allows you to integrate theory with practice by engaging with your instructors and fellow classmates. You will be given the opportunity to practice through hands-on activities, practical tools and templates, and real-world examples.

This program will give you laddering opportunities into other micro-credentials or to non-credit programs.
Through the StrongerBC future skills grant, students may be eligible to receive funding for this program. View details and eligibility.