About the Micro-certificate in Skill Building for Public Relations

The Micro-certificate in Skill Building for Public Relations is designed for new practitioners who want to boost their confidence, credibility and skills in the field of public relations. You will explore the fundamentals of public relations, such as communication planning, writing, social media, media relations, and the value of leadership skills in the public relations industry. This course will include hands-on activities, practical tools and templates, and real-world examples. Upon completion, you will possess job-ready skills and a deeper understanding of your career path within the public relations profession.

How this program stands out

Online Flexibility

This program is delivered online, allowing you to work independently within deadlines set by your instructor. With this format, you don't have to worry about travel or scheduling conflicts while you study. You can work at your own pace, on your own schedule and maintain a balanced lifestyle.

Credibility

The University of Victoria is consistently ranked among the top Canadian comprehensive universities and is recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program, you will receive a micro-certificate.

Short-term

This program is designed to provide you with the knowledge and tools necessary to achieve your professional goals in just 12 weeks.

Experiential Learning

This program allows you to integrate theory with practice by engaging with your instructors and fellow classmates. You will be given the opportunity to practice through hands-on activities, practical tools and templates, and real-world examples.

Stackable

This program will give you laddering opportunities into other micro-credentials or to non-credit programs.

What you will learn in the Micro-certificate in Skill Building for Public Relations

After completing this program you will be able to:

• develop a communications plan based on research, analysis, strategy and evaluation
• employ informative and persuasive writing and editing skills to communicate clearly, concisely, comprehensively and accurately
• use strategic PR tools and techniques to communicate effectively with the media, community members, online audiences and employees
• apply appropriate PR theories, models and practices to support strategic public relations activities
• navigate a situation successfully using sound PR leadership and ethics
• describe various PR career paths based on a thorough understanding of the role of the PR practitioner and profession