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Communication

Our diverse range of communication programs and courses are designed to prepare you with the skills necessary to excel in personal, professional and public spheres. By studying different elements of communication, you will gain critical thinking abilities, enhance your written and verbal communication skills, and learn how to navigate and leverage various media platforms. Whether you're looking to improve your interpersonal interactions, succeed in a corporate environment, or pursue a career in media, our courses will support you to become a confident and persuasive communicator. Explore our offerings and start your journey toward becoming a skilled communicator today. 

Business Communication programs 

Sharpen your verbal and written communication skills in this versatile Business Communication micro-certificate. Effective communication is a vital part of the workplace and our courses will help you develop interpersonal skills, build constructive relationships, and discover practical tools to strengthen inclusivity and cultural competencies. 

Amplify your message, be heard, and develop skills that make a lasting impression in our Professional Communication in the Workplace micro-certificate. For professionals in the public or private sectors, this program supports your future goals so you can stand out, develop connections and gain effective communication, writing or editing skills.

Crisis Communication programs 

The Crisis Communication for Public Relations Professionals online micro-certificate is designed for communicators seeking to enhance their skills and expertise to develop, implement, and assess robust crisis communication plans. Exploring crisis communication theories and real-world case studies, you will learn to navigate the complexities of crisis preparation, craft narratives for tumultuous times, ready spokespersons, effectively engage with media and social platforms, and navigate through the post-crisis landscapes.

Marketing Communication programs 

Are you ready to become a skilled communicator in the marketing world and have your visions come to life? Learn the building blocks of what makes good marketing, strategy or messaging, while developing strong communication and decision-making skills in our Marketing Communication micro-certificate. 

Communication courses

Some courses under this topic may be taken individually and can be applied to the Certificate or Diploma in Business Administration or the Micro-certificate in Business Communication. Please refer to individual course pages for details. 

Courses open for registration

Business Communication

Effective communication skills can help you go places. This versatile business program provides practical information and easily applied strategies to help you become a confident communicator in any industry.
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Crisis Communication for Public Relations Professionals

The online Crisis Communication for Public Relations Professionals micro-certificate gives you the expertise to develop, implement and evaluate effective crisis communication plans for your organization. You will emerge as a resilient communication, armed with the knowledge and skills to navigate a crisis.
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Marketing Communication

The Micro-certificate in Marketing Communication introduces learners to marketing theory and practices, communication planning and social media communications.
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Professional Communication in the Workplace

This program is for professionals who want to develop communication skills in the workplace in areas such as AI, research, sociocultural nuances and ethical collaboration.
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Public Relations

The online Public Relations diploma program gives you the theory, skills and credential you need to set yourself apart in the competitive public relations and communication industry. This program is beneficial to those working in the public or private sector, and can be an excellent professional development option for virtually any career level.
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The value of project management and how it benefits every industry

This article looks Amber McMillan, an instructor with Continuing Studies at UVic. She emphasizes the versatility of project management across industries, highlighting its value in career growth, risk management, and adapting to technology. As an instructor, she encourages students to leverage project management skills for personal and professional development.

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Leading today’s workforce

A recent study by the Harvard Business Review shows that "quiet quitting" is not about the work ethic of individual employees, but a response to the relationship (or lack thereof) with their employers. Leaders in today's workplaces must work harder than ever to maintain an engaged team, and traditional leadership skills are no longer enough.

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The bright side of the digital world

The thought of pursuing digital communication stood out to instructor Liz Pittman like a rainbow glowing in the sky after a heavy rainfall. Social media can be a great community building tool, she says.

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Are soft skills the boost your resume needs?

Filling your resume with a long list of technical skills is no longer enough to impress potential employers. Instead, soft skills such as problem solving, critical thinking and time management have become just as important to make your resume stand out amongst a pile of applicants.

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Gaining patience and perspective

Sports enthusiast Sarah MacNeil found herself working in the field of recreation from 2012 to 2017. It seemed to make the most sense for her at the time after getting an undergraduate degree in recreation management and with her diverse background in sports. 

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Starting your new PR career with "style"

As a new public relations (PR) graduate, your first position with an organization may include the responsibility of reviewer and editor. In this role, you’ll be responsible to provide editorial support for all corporate material before it is published, including reports, presentations, letters, etc.

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Digital Storytelling In PR

In PR, storytelling is important because it allows us to connect with our audience and potentially influence their emotions and ideas. A good story is more persuasive than purely factual content because stories are engaging; listeners and readers always find ways to relate to and empathize with characters in a story.

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Leading through crisis: seven rules for effective PR communication

A public crisis places tremendous pressure on nearly all internal structures of an organization. Being prepared with some key guiding principles in hand will empower you to show leadership exactly when it is most crucial, but also the most dangerous. 

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Avoid the 5 common pitfalls of emerging leaders

When you land in your first leadership role, you will likely find yourself tempted by some of the common snares that can befall an emerging leader. In this article we explore five of the most common mistakes made by emerging leaders. 

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The Art of Persuasion

Would you like to have more influence in your professional or personal life and impress others with the merits of your ideas?  Are you ready to master the art of persuasion?  How many times have you presented an idea in a team meeting only to have your idea fall flat? Have you ever pitched an idea to your boss and got a blank stare?

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On Intellectual Fraud

Fraud has many roots, but one of them stems from weakened minds nurtured by the fraudulent use of information. Buying-in to fraudulent facts, data, and reason at any level has dire consequences.

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Graduate Spotlight: Lori Elder

My career in communications began in 1987 upon graduation from Lewis and Clark College in Portland, Oregon. I graduated with a degree in communications and was lucky enough to secure a coveted internship at KATU Channel 2 (an ABC affiliate) working as assistant producer of a local children's television show.

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Susy Torres, Program Assistant
Tel 250-721-6129
Email prprogram@uvic.ca